Well its Christmas time and I took a day’s holiday yesterday to do some Christmas shopping in Liverpool city centre and the newest addition to the Liverpool One shopping area in the heart of the city centre is a Hed Kandi clothes shop. Hed Kandi has launched a range of clothes that are focused around their target audience which are young, fun loving women. Their clothes initially launched in partnership with Miss Selfridge where they have launched a range of party dresses which are aimed at the types of people who use their clubs. They now have a standalone store in Liverpool One which appeared to be doing very well.